AmeriMac AMC SMS Policy

AmeriMac AMC uses SMS messaging to support communication with registered appraisers. Because text messaging is a powerful tool, we are committed to maintaining strong SMS compliance standards across all communications. This policy explains how AmeriMac AMC manages SMS communications, SMS marketing practices, if ever implemented, and informational messages in accordance with applicable SMS regulations in the United States. This policy is provided for informational purposes only and does not constitute legal advice. For specific regulatory questions, businesses and individuals should consult qualified legal counsel.

AmeriMac AMC SMS Message Flow for Registered Appraisers

Program / Product Description

When working with the ValueLink platform, registered AmeriMac appraisers can elect to send and receive communications regarding appraisal orders assigned to them using text/SMS messages.

Telephone Number(s) From Which Messaging Will Originate

Messages will originate from phone number 1-614-945-4466

Identity of the Organization or Individual Being Represented in the Initial Message

The identity of the organization being represented in the initial message will be indicated as “AmeriMac AMC.”

Opt-In

Appraisers may opt-in (or not) to send and receive text messages in two ways:

  • For new registrations, during the registration process as a new appraiser, by providing the mobile number to be used for sending and receiving SMS messages.
  • For existing registrations, by adding the mobile number to be used to the existing profile.

Associated Fees or Charges

There are no additional fees or charges from Amerimac/ValueLink to utilize SMS messaging. Standard messaging fees could apply, depending on an individual appraiser’s carrier / plan.

Other Terms and Conditions

Opt Out. Appraisers may, at any time, opt out by any of the following:
  • Responding STOP, STOPALL, UNSUBSCRIBE, CANCEL, END, or QUIT via SMS
  • Removing the mobile phone used for SMS in the appraiser profile
  • Contacting AmeriMac Customer Care via phone or email

Customer Care Contact Info

Email: info@amerimacamc.com Phone: 877-241-5144

Scope of SMS Communications

AmeriMac AMC utilizes SMS communications to provide service updates, assignment notifications, and operational coordination with registered appraisers. These text messages are directly tied to appraisal workflow and are not intended for promotional messages or marketing texts unless proper consent is obtained.

The types of messages sent through this channel are limited to assignment confirmations, clarification requests, order reminders, and scheduling coordination. SMS communications are not used for unsolicited SMS marketing or unrelated outreach.

If SMS marketing were ever implemented, AmeriMac AMC would require prior express written consent before sending marketing text messages or promotional text messages in compliance with the Telephone Consumer Protection Act.

Legal Framework and Regulatory Alignment

SMS compliance in the United States is governed by federal statutes and industry standards. The Telephone Consumer Protection Act establishes consent requirements for certain types of text messages. The Federal Communications Commission provides regulatory oversight and enforcement authority related to the Telephone Consumer Protection Act.

Under the Telephone Consumer Protection Act, prior express written consent is required before sending marketing messages or promotional messages to a mobile number. Operational informational messages related to an existing business relationship may rely on express consent when appropriately documented.

AmeriMac AMC monitors developments in SMS regulations and applies best practices consistent with guidance from the cellular telecommunications industry association and other relevant industry association standards. Failure to comply with these requirements can expose businesses to regulatory action, including statutory damages and potentially hefty fines.

Consent Standards and Types of Consent

SMS regulations recognize different types of consent, including express consent, prior express consent, express written consent, and prior express written consent.

Express consent may be established when an appraiser voluntarily provides a phone number during the registration process for purposes of receiving operational text messages. If promotional text messages or marketing messages were ever sent, prior express written consent would be required.

Explicit consent must be voluntary and clearly documented. Consent cannot be implied through inactivity or assumed from unrelated agreements. AmeriMac AMC does not send marketing texts without documented prior express written consent.

Where applicable, consent may be collected through a web form and verified using a double opt process. A confirmation message may be issued after enrollment. This welcome message may disclose message frequency, data rates, opt-out procedures, and contact information. The first message will clearly identify the company name and brand name.

Message Frequency and Delivery Practices

Message frequency depends on assignment activity and is limited to communications relevant to the registered profile. AmeriMac AMC does not engage in excessive messaging practices.

We follow conservative timing practices consistent with the quiet hours recognized in the United States. Messages are not sent during restricted periods that may interfere with professional schedules. These delivery standards reflect industry best practices.

Clear instructions for managing preferences are included where applicable. If a recipient replies STOP or reply stop, no further messages will be delivered unless express consent is reestablished.

Data Protection and Data Security

Data protection and data security are integral to AmeriMac AMC’s SMS compliance program. Personal information and personal data, including phone number records, are stored in secure systems designed to prevent unauthorized access.

Access to personal data is restricted to authorized personnel with defined business needs. Administrative and technical safeguards are implemented to reduce risk of unauthorized access or misuse.

AmeriMac AMC does not sell personal information to third parties for SMS marketing purposes. Where service providers assist with SMS messaging delivery, those third parties are contractually required to follow data protection and privacy regulations applicable in the United States.

Protecting consumer privacy supports long-term customer relationships and operational trust.

Carrier Compliance and Infrastructure

SMS messages may be delivered using long code infrastructure consistent with carrier requirements. Mobile carriers may apply filtering policies and delivery controls in accordance with cellular telecommunications industry standards.

AmeriMac AMC designs its SMS communications practices to align with CTIA guidelines and carrier expectations. Delivery may depend on mobile carriers and network conditions. Message and data rates may apply depending on an individual’s cell phone plan.

Compliance with carrier expectations is part of ongoing SMS compliance monitoring.

Record Retention and Compliance Monitoring

AmeriMac AMC maintains documentation of consent where required. Records of express written consent, when applicable, may include timestamps, registration logs, web form submissions, and confirmation message records.

Internal monitoring procedures include periodic review of message content, consent tracking, and opt-out processing. These reviews help ensure that SMS communications remain compliant text communications.

Compliance monitoring also includes review of evolving guidance issued by the Federal Communications Commission and updates to the Telephone Consumer Protection Act, where applicable.

Opt-Out Processing and Future Messages

Recipients may opt out at any time by replying STOP, STOPALL, UNSUBSCRIBE, CANCEL, END, or QUIT. A confirmation message may be sent acknowledging the opt-out request. No further messages will be sent unless new express consent is provided.

Opt-out requests are processed promptly. Documentation is retained to prevent delivery of future messages following an opt-out event.

Individuals may also contact customer care using the contact information provided above to manage preferences.

Operational Integrity and Risk Management

AmeriMac AMC integrates SMS communications into its broader operational compliance framework. SMS messaging is treated as a regulated communication channel subject to oversight.

Risk management practices include consent verification, message auditing, vendor oversight, and documentation retention. These safeguards reflect industry best practices and align with SMS terms recognized within the cellular telecommunications industry.

Maintaining SMS compliance helps protect customer relationships and ensures responsible use of text messaging technologies.

Policy Updates and Amendments

AmeriMac AMC may update this SMS Policy as SMS regulations evolve within the United States. Updates may reflect changes to the Telephone Consumer Protection Act, the Federal Communications Commission’s interpretations, or updated CTIA guidelines.

Revisions will be posted to this page and will apply prospectively unless otherwise required by law.

FAQs About AmeriMac's SMS Policy

Below are answers to common questions about how AmeriMac AMC manages SMS messaging, consent requirements, and regulatory compliance. These FAQs provide additional clarity regarding our operational practices, opt-in standards, and data protection safeguards. They are intended to help registered appraisers understand how our SMS communications align with applicable laws and industry best practices in the United States.

AmeriMac AMC maintains internal systems to document express consent and express written consent when applicable. Consent records may include timestamps from the registration process, web form submissions, confirmation message logs, and system enrollment data tied to a specific phone number. These records are retained as part of our SMS compliance monitoring framework to demonstrate adherence to the Telephone Consumer Protection Act and applicable SMS regulations in the United States.

Documentation procedures are reviewed periodically to ensure alignment with evolving guidance from the Federal Communications Commission and industry association standards.

SMS compliance is not treated as a one-time requirement. AmeriMac AMC conducts periodic reviews of SMS communications, opt-out processing, message frequency practices, and consent tracking procedures to ensure alignment with best practices.

Internal audits may include review of:

  • Opt-out response timing
  • Confirmation message accuracy
  • Message content standards
  • Vendor performance
  • Carrier filtering feedback

This oversight supports compliant text operations and reduces risk exposure under the Telephone Consumer Protection Act.

SMS regulations and interpretations under the Telephone Consumer Protection Act may evolve over time. When regulatory updates occur, AmeriMac AMC evaluates internal policies and updates SMS communications practices as necessary.

Policy revisions may reflect updated CTIA guidelines, changes in cellular telecommunications industry standards, or new Federal Communications Commission interpretations. Maintaining flexibility in operational processes helps ensure continued SMS compliance across the United States.

Protecting personal information and personal data is central to our SMS compliance framework. Administrative, technical, and access controls are implemented to reduce the risk of unauthorized access.

Security safeguards may include:

  • Role-based system access
  • Secure credential protocols
  • Encrypted data storage
  • Internal monitoring of data access

These protections support data security obligations and reinforce responsible handling of phone number records within SMS communications systems.

Important Notice Regarding AmeriMac's SMS Policy

This SMS Policy is provided for informational purposes only and does not constitute legal advice. Laws and SMS regulations may change. Businesses should consult qualified legal counsel for specific compliance guidance.

AmeriMac AMC remains committed to responsible SMS communications practices, alignment with the Telephone Consumer Protection Act, adherence to CTIA guidelines, and ongoing compliance oversight within the United States.